How I work
Discover new ways to elevate your ability to achieve customer success.
“The purpose of business is to create and keep a customer”
– Peter Drucker
I believe that customers are the lifeblood of any business – and that discovering and engaging with their needs is necessary for success at any stage of a company.
With my experiences in carbon markets, I am focused on your ability to achieve and maintain a customer base to create financial viability, growth, and success.
Customer Development Strategy
How can we go to market amid key drivers, barriers, and opportunities in our industry?
What are our customers saying – how can we analyze and use that feedback?
Why are we succeeding or failing to achieve results in our markets?
Analytics and Insights
Market research is not just gathering data: it’s about arriving at actionable insights to clearly inform strategic and tactical decisions.
What kind of marketing strategies and channels will resonate with customers?
What external alliance partners should we engage to be consistent with our brand?
Policy Guidance
I am active in state and local policy carbon removal policy development in the USA, and am happy to evaluate the policy landscape in any subnational jurisdiction to support transacting carbon credits in service to my clients’ customer development efforts. Special emphasis on the Pacific Coast of North America.
About me
An introduction
From the early days of the carbon removal industry I have contributed by expertise to my clients – including customer program direction, thought leadership, and policy work. There’s something hard-wired in me for driving tangible solutions forward: in my professional life I first grew up at cutting edge biotechnology companies on both East and West coasts of the US. Now I thrive on pushing state of the art climate solutions forward to getting adopted at scale around the globe.
It drives me crazy when otherwise excellent climate solutions fail to meet their potential, simply because the customer approach falls short.
You and I are a good match to work with if you are a leader in a small and mid-size organization, who is concerned about missing the mark on customer adoption. You want to know the scope and scale of opportunities for your products, need to understand what makes customers tick, and want to figure out how to improve adoption of your products and ideas. For example:
- Have you created the right kind of product offering to meet customer needs?
- Do you have the right objectives and key metrics to know you are heading in the right direction?
- What are our current or potential customers saying about us? Are we resonating with our target audience?
If these types of issues keep you up at night, we should talk.
Climagination Substack
Follow my thoughts about the driving forces underlying growth in markets for carbon removal and other climate solutions.
Earthlight Enterprises 